The history of the site was seen as key in capturing the attention of prospective buyers. This led to our creative approach of ‘ borrowing’ art gallery references and name-dropping the more famous artists associated with the Saatchi Gallery. Namely Damien Hirst, whose iconic ‘dot’ paintings were the inspiration for the logo and colour-coding system for the properties.

Key elements of the campaign beyond the identity were a press flyer, an investor brochure, a consumer book, the website and showhouse film. The consumer book features die-cut windows within picture frames which offer the reader views through into the house interiors.

• print page
• www.thecollection-nw8.com