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ico : Flap to freedom stall at the v&a village fete

ico were invited to host a stall at this year's V&A Village Fete. The Fete is an industry institution that we were really proud to be part of. Our show-stopping Flap to Freedom chicken race game proved irresistible to fete-goers.

Our Solution

The V&A Village Fete is a contemporary take on the traditional English fete, providing an extraordinary array of creative, fun, engaging and imaginative events and games by leading as well as up-and-coming designers.

ico devised an interactive game based around the idea of racing ‘battery’ hens to freedom. Through the clever use of hidden technology, our custom-built robotic chickens were controlled by the frenzied movement of flapping participants. No one worked out how it was done but everyone had fun trying to be the fastest flapper.