The new identity moves away from the previous more literal representation to a more sophisticated and contemporary marque that will appeal to existing and future residents. We also introduced a comprehensive colour palette and brand guidelines as part of the task to manage the multitude of applications of the brand which includes the website, signage and environmental branding, advertising and all the associated printed marketing material.

As part of our overall mission to reinvigorate a tired brand, we explored more inventive advertising techniques. Distributing branded bottles of mineral water to thirsty commuters was one way of taking the message directly to the audience.

Above and beyond the re-launch of Dolphin Square our remit involves a long-term design relationship with the brand to ensure it remains fresh and protected for its entire lifespan.

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• www.dolphinsquare.co.uk