Bluebeen : Corporate identity
Bluebeen approached us as a newly-formed company with a complete remit to give them a new identity and also name and package for all of their products and services.
Our Solution
Taking cues from architectural and structural modelling, we created a ‘b’ motif as a reflection of Bluebeen’s core business - the management of construction data and information. The structural theme was developed further into a set of graphic assets that was applied through packaging, stationery and a website.
