Betaface : Brand identity
If you don't know what Betaface do, their stationery will give you a clue. They create software that automatically recognises faces from photographs and can compare the data to match similar looking people.
Our Solution
We put this to the test by running all employees through the application and printing the results on the reverse of the business card. Everyone who is given a card can judge how accurate the software is.
Betaface products are used across a wide variety of disciplines from education, entertainment and exhibitions to security and biometry. In this knowledge, the identity needed to be globally appropriate. We borrowed the graphic style of the software display to create a stylised face.
TAGS: identity