Tonic Bar : Corporate identity
The owners of this South Dublin bar wanted a name and identity to suit a luxurious and stylish bar, cafe and club. We came up with the name Tonic as an invigorating antidote to the everyday pub. It seems to have had the desired effect, and is now unashamedly proud of its status as the social venue of choice for local celebrities and beautiful people.
Our Solution
We contrasted the vivid identity with black and white images of dreary office interiors, carparks and shopping trolleys for a launch campaign that urged customers to leave the mundane behind.
Positioned as the vibrant alternative to everyday ordinariness, Tonic is still able to maintain it’s place in the world of fickle fashionable nightlife.
