Rolls royce : Internal literature
Designing a statutory building evacuaton document might not fill a designer's heart with joy, but when the client is Rolls Royce, there's the chance that they'll want something special. The resulting evacuation manual for staff at their HQ was anything but dull.
Our Solution
In fact this piece ended up being one of the most dynamic pieces of literature we’ve produced and was featured in Rockport’s ‘Best of Brochure Design 9’.
To make potentially mundane information memorable we focussed only on the essential points and made more of the positives rather than the usual health and safety ‘dos and don’ts’. This concise information was then translated into bold typographic illustrations in fluorescent green for maximum impact when standing on staff desks.
TAGS: literature