Masters of Business Association : Corporate literature
When we were approached to by the Association of MBAs (a registered charity responsible for accreditation of MBAs) they had a disparate set of communications with no clear message.
Our Solution
Our challenge was to inform, hold interest and even entertain without compromising their academic and pragmatic public face.
We settled on an intelligent playful approach with a coherent set of corporate communications reflecting their core qualities of professionalism, efficiency and confidence. Using a simple witty tone allowed us to keep credibility without the lead weight of dry academia.
TAGS: literature