Earlcrown : Earlcrown brand identity
Earlcrown is a new property development company that specialise in acquiring and refurbishing high-end London residences to an extremely high specification. Purposefully dealing with only a small number of properties, allows them to offer a personal and bespoke service to their clients. ico have designed a new marque and developed the brand identity.
Our Solution
Earlcrown’s properties tend to be period residences. It was important that their brand reflected the traditional style of their product. ico created a developed a brand that achieves a delicate balance between traditional references and contemporary values.
The marque exemplifies this duality and was designed to be simple and memorable. As their properties are in various stages of refurbishment, photography was deemed impractical. ico solved this by illustrating the buildings in a consistent style.
TAGS: identity