13.03.2008
Design Week: Eco message for Ico's Science of Survival
London’s Science Museum is set to unveil a major new exhibition about climate change called The Science of Survival.
Design consultancy Ico is responsible for developing the brand, exhibition graphics and marketing collateral, and for four installations. It was appointed to lead preparations for the show after a three-way pitch in July last year.
Luckybite and Spiral Productions were appointed to work on other installations and Enigma is responsible for all 3D design, build and material sourcing. The designers collectively sought to use low-emission materials and minimise energy use.
Ico was briefed to present the science of climate change and ‘adaption’ in an exciting way, mindful of the problem of ‘Green fatigue’. The exhibition follows the theme of a ‘game of life’, taking stylistic cues from computer gaming and using four characters with distinct identities to guide players through the installations. The characters, named Eco, Buz, Tek and Dug, were created by Up The Resolution.
The exhibition is made up of seven colour-coded zones – Briefing, Drinking, Eating, Enjoying, Moving, Building and Future City. Each zone includes interactive games and design activities aimed at the target audience of nine- to 12-yearolds, developed in consultation with scientists and researchers. The interactive challenges include inventing new types of food, vehicles and buildings.
Source: Magazine
Publication date: 12 March 2008 12:08 AM
